Cyber Election Campaigning　：U.S.Presidential Election 2000

井上泰浩 

 

03年度学術振興会助成 

Ａ５ 

240 

5,500円 （本体5,000円 ）

2003年10月1日 

ISBN978-4-87440-780-6/ISBN4-87440-780-3 

C3031 

政治・経済・法律
 

examines factors that determine voters' use of candidates' online campaigning and the Web' s possible effects on voting behavior in the Presidential Election 2000 by applying selective exposure and uses and gratifications theories.

PREFACE
　Abstract
　Acknowledgements

CHAPTER 1
CYBER ELECTION CAMPAIGNING
　Purpose
　Cyber Election Campaigning
　　Candidate Web Sites and Descriptions

CHAPTER 2
HISTORY OF THE INTERNET
　The Internet
　The World Wide Web

CHAPTER 3
PRESIDENTIAL ELECTION CAMPAIGNS
　The First President
　Campaign 1792
　Campaign 1796
　Campaign 1800
　Campaign 1804
　Campaign 1932
　Campaign 1936
　Campaign 1940
　Campaign 1948
　Campaign 1952
　Campaign 1956
　Campaign 1960
　　Television Debate
　Campaign 1964
　Campaign 1968
　Campaign 1972
　Campaign 1976
　Campaign 1980
　Campaign 1984
　Campaign 1988
　Campaign 1992
　Campaign 1996

CHAPTER 4
THEORETICAL FRAMEWORKS
　Selective Exposure
　　Partisan/Reinforcement Perspective
　　Schemata Perspective
　　Cognitive Consistency (Dissonance)Perspective
　Voting Behavior
　Third Party Supporters
　Uses and Gratifications

CHAPTER 5
METHOD
　Research Design
　Questionnaire and Variables
　　Voter Preference/Partisanship Variables
　　Media Exposure Variables
　　Gratifications Variables
　　Control Variables
　Analysis Methods

CHAPTER 6
RESULTS
　Participants
　　Information Media Use
　　Voting
　Selective Exposure
　Voting Behavior
　Third Party Supporters
　Uses and Gratifications
　Summary of Results

CHAPTER 7
DISCUSSION
　Possible Impact on Voting Behavior
　　Cyber Motivation Hypothesis
　Selective Exposure to Candidate Web Sites
　Third Party Supporters ’Web Use
　Media Specific Uses and Gratifications

CHAPTER 8
CONCLUSION
　Contributions and Appropriateness
　Implications on Presidential Election Campaigning
　Limitations and Recommendations

APPENDIX A
APPENDIX B
APPENDIX C
REFERENCES